Looking for the Big Brand in your small business?

I can help you find it.

 
 
 

STRATEGIC + CREATIVE BUSINESS CONSULTING

I’m more than just a creative and (possibly!) a social media addict: I earned my MBA from the Darden Graduate School of Business at the University of Virginia and have been working at the intersection of marketing and culture for over 20 years. From entrepreneurship to multinationals, I’ve done it all.


If you’re working on something amazing
please reach out (hello at roxsar.com) I’m always looking for the next new project.

 
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Here’s why you want to work with me

I come to this work honestly: I’m 100% certifiable as a word nerd and have a lifelong fascination with what makes people tick. It's true! In college triple majored in English, Spanish AND Psychology because I wanted to read as much as possible and be able to understand how it all ties together.


Nothing beats the thrill of getting people to take action via clear strategy and persuasive copy.

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I started blogging way back in 2005 and have been working creatively and professionally on all major social media platforms since their launch. You could say that I’m fluent in the language of the internet (and you’d be right). 


As an entrepreneur, I developed and executed the strategy that transformed a niche blogger network to a profitable and flexible business that does groundbreaking work as a community and mission driven enterprise.


I have solid classic marketing and brand management experience from my time working in-house at global leaders L’Oreal and Colgate-Palmolive, where I learned to develop advertising, marketing and packaging copy for the brands under my care.


I bring that healthy respect for legacy brands when writing and developing strategy for my clients, no matter their size. I’ve created copy and campaigns for global brands like Dove, Nike, Intuit, Neutrogena, YouTube, Sprint, Dole, Disney, Kohl's, Red Bull, Lincoln and Nintendo both independently and while leading agency teams. 

 

I’m now focused on bringing my experience, creativity, marketing and sales know-how to select clients.


As an entrepreneur, I know how important it is to be nimble and how difficult it is to get attention when you have smaller budgets.


If you’d like to work together, please reach out. My email is hello at roxsar.com — I’d love to chat with you!